Tag Heuer History
Edouard Heuer founded his watch shop in Saint-Imier, Switzerland in 1860. In 1864 business has flourished, and Edouard Heuer moved his shop to the Bienne. Five years later, in 1869 Edouard Heuer had made a patent for a winder watch with autonomous screwing down-crown. In 1880 Heuer was the world first watchmaker that created a into mass production of chronographs and watches. 12 years later Edouard Heuer dies leaving a huge fortune nad two sons. Jules and Charles, the Heuer’s sons were leading family business. ten years later they created a doctor’s chronograph with a scale for measuring pulse rate. in 1911 the firm put its first car chronograph on the market. Now the company was a pure success. 19 years later Heuer patented first water resistant watch case and launched the world-famous Monza line. During the world war 2 tag heuer was producing military chronographs for the army. After the war Heuer launch the first Carrera chronograph.
In 1963 Heuer released the Carrera collection of chronographs. A year later, On January 1st 1964, Heuer’s and the Leonidas Watch Factory, Saint-Imier, merged to create the new company called Heuer-Leonidas. Their first design was the very first chronograph with newness ring date indicator and first automatic micro-rotor chronograph. Five years later Heuer-Leonidas launched the first square, water resistant chronograph, presented by the actor Steve MacQueen in the film LE MANS in 1970. In 1975 the company released La Chronosplit was the first quartz wristwatch that featured double digital display - LED and LCD. In 1983 HEUER shows to the world the first quartz chronograph with analog time display and digital memory for intervals of time measured. A same TAG-Heuer was established in 1985 when TAG (Techniques d’Avant Garde), manufacturers of high precision chronographs for Formula 1 cars acquired Heuer, which was already a renowned watchmaker specializing in racing chronographs. Together they became a big name in Swiss watches. In 1996 TAG-HEUER was appeared on the stock market. two years later 1998 Tag-Heuer launched a production of brand new version of the the famous MONACO. On September 13, 1999 the Tag Heuer was sold again - the Tag-Heuer’s CEO accepted a bid from LVMH Moët Hennessy Louis Vuitton S.A. of 1.15 billion francs ($739 million) contingent upon a transfer of 50.1% of stocks.
